Ph.D., University of Maryland, 2007
Identity, publics, and public relations
Identity and fraternal organizations
Identity and work-life balance in academia and public relations
Fundraising and the relationships between HBCUs, donors, and development officers
Social media and public relations practice
Natalie Tindall researches in the area of public relations. She earned an M.A. in mass communication at the University of South Florida, and joined the GSU communication faculty after a tenure-track appointment at the University of Oklahoma. At GSU, Dr. Tindall co-directs the communication graduate program.
Dr. Tindall has undertaken research in areas including identity, diversity, and power in the public relations function; identity and health messages; fundraising and philanthropy; organizational culture and stereotypes within historically Black fraternities and sororities; and the intersection of public relations and marketing to minority health. Her research has been published in the Public Relations Review, Howard Journal of Communications, PRism, and the Journal of Public Relations Research, with a considerable number of other projects moving through the publication process.
At the 2008 AEJMC national conference, Tindall won the Commission on the Status of Women’s Top Faculty Research Paper Award, and she has chaired the AEJMC PR division committee that selected the Kaiser Award winner.
Representative Journal Articles
Vardeman-Winter, J. & Tindall, N. T. J. (2010). “If it’s a woman’s issue, I pay attention to it”: Gendered and intersectional complications in The Heart Truth media campaign. PRism, 7(4).
Waters, R., Tindall, N., & Morton, T. (2010). Media catching and the journalist-public relations practitioner relationship: How social media are changing the practice of public relations. Journal of Public Relations Research, 22, 241-264.
Aldoory, L., Kim, J.-N., & Tindall, N. (2010). The influence of perceived shared risk in crisis communication: Elaborating the situational theory of publics. Public Relations Review, 36, 134-140.
Tindall, N. T. J. (2009). The double bind of race and gender: Understanding the roles and perceptions of Black female public relations faculty. Southwestern Mass Communication Journal, 1-16.
Tindall, N. T. J. (2009). Working on the “short grass”: Fund-raiser roles and experiences at historically Black colleges and universities. International Journal of Educational Advancement, 9, 3–15.
Tindall, N. (2009). In search of career satisfaction: African American public relations practitioners, requisite variety, and the workplace. Public Relations Review, 443-445.
Tindall, N. (2007). An analysis of fund raising models at historically Black colleges and universities. Public Relations Review, 33, 201-205.
Holtzhausen, D. R., Petersen, B. K., & Tindall, N. T. J. (2003). Exploding the myth of the symmetrical/asymmetrical dichotomy: Public relations models in the new South Africa. Journal of Public Relations Research, 15, 305-341.
Representative Book Chapters
Vardeman-Winter, J.E., & Tindall, N.T.J. (2010). Toward a theory of intersectionality of public relations. In R.L. Heath (ed.), Handbook of Public Relations (2E): 223-235. Newbury Park, CA: Sage.
Flippin-Wynn, M., & Tindall, N. (expected 2011). Disconnect36: A social experiment to teach students to shut down, turn off, and understand connectivity. Chapter submitted to Higher Education with Social Media.
Sha, B.-L., Tindall, N., & Sha, T.-L. (expected 2011/2012). Cultural identity: Why it matters to public relations scholars and to public relations practice. Book chapter submitted to Culture and Public Relations.
Tindall, N. T. J., & McWilliams, M. (expected 2011/2012). The duality of presence in everyday life: Black female professors’ constructions of the balance, integration, and negotiation of work and life. Chapter accepted in With This Ph.D., I Thee Wed: The Experiences of Single African-American Women Professors.